Choose the moment
Pick a familiar task your audience already understands in one glance.
Pick an everyday task. Follow three hyper-literal AI instructions on camera. Post the result, then pass the prompt on.
ONE PROMPT · ONE TAKE · YOUR NEXT POST
Literal AI challenge
Make a grilled cheese using only the instructions on screen.
01 — Place bread directly on heat.
02 — Add cheese with confidence.
03 — Explain what happened.
Mode
Catastrophic
Nominate
3 creators
One action
Generate the prompt. Hit record.
Native mechanics
Built to invite stitches, duets, and reactions.
A real loop
Every attempt gives the next person a reason to join.
MOST POPULAR DROP
30 challenge drops every month, plus remix packs, scorecards, and nomination prompts.
$5.99 / month
TRY ONE FREE — THEN UNLOCK THE DROP
Choose a task and chaos level. Your free prompt is ready to film in 30 seconds; Standard unlocks 30 new drops every month.
Literal AI Challenge
Make a grilled cheese using the most literal possible interpretation of confidence.
STANDARD · $5.99/MONTH
Get 30 prompts/month — View StandardThe format
Plot Twist turns a simple prompt into a repeatable social game—with the setup, punchline, and pass-along built in.
Pick a familiar task your audience already understands in one glance.
Generate three unedited AI instructions that turn the obvious hilariously sideways.
Record the attempt, nominate the next creator, and give the prompt a new life.
For creators
Build prompts that keep your point of view while making collaboration and imitation irresistible.
For brands
Package product truths into a challenge that feels like creator culture—not a campaign interruption.
No filler. No fake virality.
Get 30 monthly challenge drops, remix packs, scorecards, and nomination prompts for the next one.
View Standard — $5.99/mo